The Non-Obvious Guide to Better Presentations

Jacqueline Farrington

Description

• National Publicity campaign.
• Virtual future summit and speaking tour.
• Print, radio and digital advertising campaign.
• Global influencer + corporate sales tour.
• Syndicated podcast radio show.
• Digital content placements on key select sites.

The professional’s answer to the Idiot’s Guides and Dummy’s Guides, “Like having coffee with an expert”

• EXCELLENT RESOURCE: for entrepreneurs, business professionals, college grads, and anyone looking to get a better understanding of core business principles that are relevant to nearly any industry
• VISUAL LAYOUT: our guides use human language, large text callouts and an easy-to-reference style that makes learning and recall easy.
• DOWNLOADABLE CONTENT: Special extra downloads, templates, and guides that correspond to content in the book.
• GIFT FORMAT: Compact, approachable, and concise, the books fit in any bag and look great as a set on the shelf.
• EXPERT ADVICE: Jacqueline is an executive presentation skills coach and former Yale Drama School lecturer who has coached and taught professionals how to be better from any stage.
• TRUSTED VOICE: Jacqueline has worked with CEOs, TEDx speakers, and award-winning actors to help them craft their story, hone their delivery and adjust to any venue or situation.

Sujets

• Efficacité professionnelle
• Efficacité
• Meetings
• Business Communication
• Public Speaking
• Presentations
• Marketing et communication
• Economics
• Business
• Persuasion
• Communication persuasive

Informations

• Publié par: Ideapress Publishing
• Date de parution: 14 février 2023
• Nombre de lectures: 0
• EAN13: 9781646871292
• Langue: English
• Poids de l'ouvrage: 2 Mo

Extrait

BETTER PRESENTATIONS
How to Present Like a Pro (Virtually or in Person)
BY JACQUELINE FARRINGTON
Copyright 2022 by Jacqueline Farrington
All rights reserved. No part of this book may be used or reproduced in any manner without written permission from the publisher, except in the context of reviews.
Ideapress Publishing | www.ideapresspublishing.com
Published in the United States by Ideapress Publishing.
All trademarks are the property of their respective companies.
Cover Design by Victoria Kim
Illustrations by Dan T. Walsh
Cataloging-in-Publication Data is on file with the Library of Congress.
ISBN: 978-1-64687-046-2
Special Sales
Ideapress Books are available at a special discount for bulk purchases for sales promotions and premiums, or for use in corporate training programs. Special editions, including personalized covers, a custom foreword, corporate imprints, and bonus content are also available.
Non-Obvious is a registered trademark of the Influential Marketing Group.
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DEDICATION
To all the brave souls who dare open their mouths on stage or in front of a web camera
Read this book to learn how to imagine, create, and deliver captivating presentations in person or virtually by using the same proven techniques practiced by renowned actors, persuasive leaders, and popular TED speakers.
CONTENTS Introduction PART ONE-PREPARATION Chapter 1 Presence The Three C s of Presence How to Develop Your Confidence How to Demonstrate Conviction When Presenting How to Build Audience Connection Choose How You Show Up: Presence versus Strategic Presence Chapter 2 Setting the Scene Choosing the Right Clothing Makeup (Not Just for Women) Improving Your Background (for Virtual Presentations) Chapter 3 Congruency How to Read and Use Nonverbal Cues Why Reading Nonverbal Cues Is So Hard What Message Are Your Nonverbal Cues Sending? Chapter 4 Rehearsal Why Rehearsing Matters How to Mentally Rehearse Should You Memorize Your Presentation? Eight Rehearsal Habits of Great Presenters Mastering the Technical Rehearsal PART TWO-DELIVERY Chapter 5 Voice Why Do I Sound So Weird with a Mic? How to Improve Your Vocal Energy Using Articulation Like a Professional Understanding Resonance, Projection, and Vocal Pitch What Are Hellers and Why They Can Destroy Your Presentation Stops and the Power of Pausing Chapter 6 Body Language Get That Body to Behave Ten Tips to Create Eye Contact in Virtual Presentations How to Use Gestures Effectively Why Posture Matters (Hint: It s Not Just for Preventing Back Pain) Chapter 7 Connection Seven Ways to Create More Audience Connection How to Use Feelings, Experiences, and Perspectives to Build Connection The Tools of Connection in Virtual Six Ways to Create a More Inclusive Presentation How to Respect Cultural Differences Chapter 8 Words Use Brevity and Clarity to Improve Overall Message Impact Four Ways to Create a More Engaging Opening How to Craft the Body of Your Presentation Crafting a Memorable Conclusion (Tremendous) Tips for Choosing Better Words The Art of Storytelling PART THREE-ENGAGEMENT Chapter 9 Questions How to Get Better at Anticipating Questions Defining a Structure for Answers How to End with a Solid Q A Session Managing the Scary Side of Q A Prepare Some Memorized Responses Chapter 10 Visuals How to Simplify Your Visuals How to Move from Slides to Visuals Should You Use Video in Your Presentation? How to Clarify Ideas with Visuals PART FOUR-DETAILS Chapter 11 Presenting with Others Co-Presenting Seven Techniques for Better Panel Discussions How to Master the Chaos as a Moderator How to Emcee an Event or Gathering (Online or Offline) Chapter 12 When Things Go Wrong Tips to Keep Calm and Carry On Thinking Ahead, Virtually: Planning for the Titanic Call in a Virtual Producer Embrace the Human Gratitude Endnotes Index
PUBLISHER S NOTE Is This Guide for You?
If you picked up this book, you are not a dummy.
Many business guides treat you like an idiot. Some even say so on the cover. This is not one of those books.
All Non-Obvious Guides focus on sharing advice that you haven t heard before. Lots of advice on speaking is either obvious (just breathe!) or clich (imagine your audience naked!). In this valuable guide, Jacqueline uses her years of experience as a trained actor to break down exactly how to be more persuasive from the stage or over a webcam.
Using the same encouraging style that makes her such a popular speaking coach, Jacqueline breaks down the sometimes intimidating task of crafting and delivering a great talk into actionable steps with immediately useful advice along the way. You will be a more compelling speaker after reading this book.
ROHIT BHARGAVA
Founder, Non-Obvious Guides
2x TEDx Speaker + Keynote Speaker at 300+ Events
How to Read This Book
Throughout this book, you will find links to helpful guides and resources online.
FOR ONLINE RESOURCES, VISIT:
www.nonobvious.com/guides/betterpresentations
Referenced in the book, you will also see these symbols that refer to content that will further your learning.
FOLLOW THE ICONS TEMPLATES One-page templates to help explain concepts DOWNLOADS Excerpts or useful further reading TUTORIALS Detailed lessons on how to do a task VIDEOS Videos to watch online CHAPTER SUMMARY Key takeaways and important points
In this book, you will learn how to Start with strategic presence. Align your content, body language, and voice. Build inclusion with your audience. Rehearse with and without the equipment. Effortlessly present with other speakers. Make grooming, wardrobe, and background choices. Break away from expected presentation formulas. Handle the situation when everything goes wrong. Manage challenging, surprising, or annoying questions with finesse. Use expression in your voice to make your content come alive. Use improvisation to think on your feet.
Introduction
Public speaking can feel like a one-way form of communication, a simple transfer of information from the presenter to the audience. But speaking is actually a two-way interaction-and because the stakes are higher than just sitting around your dining room table after dinner with a glass of wine, it s an elevated form of conversation . It s a performance.
It requires engagement: inspiring a team to buy into a major organizational change, convincing potential funders to back your new business idea, shifting a company s diversity and inclusion efforts.
Whether a talk is delivered in person or in a virtual setting, the audience wants to be captivated, moved, inspired, persuaded, educated, and sometimes even challenged. And the best talks-such as Martin Luther King Jr. s I Have a Dream speech or Franklin Roosevelt s fireside chats-spark emotion within us. That emotion imprints memories and ideas in our brains-and it changes our behavior, inspires us to action, and can even change the world. I learned this at a young age from a family story I heard many times growing up.
THE POWER OF ONE PERSON SPEAKING
My great-uncle Johnny was one of the 15 million Americans who were unemployed during the Great Depression. For years, he couldn t find a job, so he wrote a letter to then President Franklin Roosevelt asking for one.
FDR s fireside chats made Americans feel like they knew the president and he knew them. After each address, he d receive millions of letters from people who felt personally connected to him. (Coincidentally, soon after sending the letter, my uncle had a job offer.)
Such superb speeches don t come easily. While Roosevelt s fireside chats felt informal, he prepared intensely. After spending weeks writing, trying out his content on staff and family members, he took one to three days to practice his radio delivery. Great presentations take work and that s even more true today in a digital time.
Some people believe presenting virtually takes less work than delivering a live experience, so they prepare less seriously or maybe try to wing it. But presenting virtually or in a hybrid setting takes just as much, if not more, work, including many hours of experimenting with your words and aligning your tone and body language with your message, all to engage your audience and reach the goals of your talk. And whether you are in person or virtual, being persuasive enough to capture anyone s attention seems to get harder every day. In other words, learning to present better has become an even more critical business skill to have.
A BIG SHIFT SPARKED BY A TINY VIRUS
When Covid-19 hit, I was grounded at home, working remotely. In the first several months of the pandemic, I witnessed virtual presentations that were disjointed, boring, headache-inducing, and exhausting. Two years into the pandemic, most weren t much better.
Presenting well is not a short-term challenge. Those who understand how technology can support or erode their ability to communicate will be the most successful. Technology can enhance communications or make our jobs as communicators even harder. To succeed in the new world of remote, hybrid, or in-person work, leaders must fully embrace not just tools and technology, but also the techniques that make it work. We cannot forget that many of the skills required to present effectively online also are critical when trying to be persuasive in front of an audience. And they are exactly the skills that actors have been taught for decades.
WHY YOU NEED TO THINK LIKE AN ACTOR
Over the past 20 years, I ve helped hundreds of speakers prepare for and deliver more engaging performances . I ve trained actors for the rigorous demands of performing on stage and film, but I ve also worked with a scientist speaking to an FDA advisory board meeting, a Big Tech CEO presenting to an audience of 20,000, a bank CRO discussing the economic implications of the pandemic with the International Monetary Fund, and many others.
My background in acting allows me to leverage acting techniques to help clients create presentational performan