Winner of the LASA Southern Cone Studies Section Book Prize in the Humanities, 2013
Starting in the late nineteenth century, the region of South America known as the Rio de la Plata (containing modern-day Uruguay and Argentina) boasted the highest literacy rates in Latin America. In Everyday Reading, William Acree explores the history, events, and culture that gave rise to the region's remarkable progress. With a specific focus on its print culture, in the form of newspapers, political advertisements and documents, schoolbooks, and even stamps and currency, Acree creates a portrait of a literary culture that permeated every aspect of life.
Everyday Reading argues that the introduction of the printing press into the Rio de la Plata in the 1780s hastened the collapse of Spanish imperial control and played a major role in the transition to independence some thirty years later. After independence, print culture nurtured a new identity and helped sustain the region through the tumult of civil war in the mid-1800s. Acree concludes by examining the role of reading in formal education, which had grown exponentially by the early twentieth century as schoolchildren were taught to fulfill traditional roles in society.
Ultimately, Everyday Reading humanizes literary culture, demonstrating its unrecognized and unexpected influence in everyday lives.
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Extrait
. Everyday Reading Print Culture and Collective Identity in the Río de la Plata, –
Everyday Reading
Everyday Reading Print Culture and Collective Identity in the Río de la Plata, 1780–1910
his book is printed on acid-free paper. Design by Dariel Mayer
Library of Congress Cataloging-in-Publication Data
Acree, William Garrett Everyday reading : print culture and collective identity in te Río de la Plata, – / William Garrett Acree, Jr. p. cm. Includes bibliograpical references and index. ---- (clot edition : acid-free paper) . Books and reading—Social aspects—Río de la Plata Region (Argentina and Uruguay)—History. . Publisers and publising—Social aspects—Río de la Plata Region (Argentina and Uruguay)—History. . Book industries and trade—Social aspects—Río de la Plata Region (Argentina and Uruguay)—History. . Printing—Social aspects— Río de la Plata Region (Argentina and Uruguay)—History. . Río de la Plata Region (Argentina and Uruguay)— Intellectual life. . National caracteristics, Argentine, in literature. . National caracteristics, Uruguayan, in literature. I. Title. .. .′—
1
Contents
List of Figures
Acknowledgments
Introduction
Words, Wars, and Public Celebrations: he Emergence of Rioplatense Print Culture (–)
Words, Wars, and Gaucos: Print Culture and Cattle Civilization (–)
Sowers of Alpabets (–)
Lessons for a Nation (–)
Epilogue: Spreading te Word and Image (–)
List of Abbreviations
Notes
Bibliograpy
Index
vii
xiii
Figures
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he Argentine coat of arms.
he coat of arms of teProvincia Oriental.
Jura de la Constitución de (Swearing in te Constitution, ) by Juan Manuel Blanes.
A scene of cattle branding on te title page ofColección general de las marcas del ganado de la Provincia de Buenos Aires.
. A page of brand marks inColección general de las marcas del ganado de la Provincia de Buenos Aires.
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A woodcut of a gauco wit pen and paper in and, fromEl Gauco.
. A woodcut ofLa Gaucasurrounded by different breeds of cattle and dogs, at te top of a loose-leaf seet of gaucesque verse.
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Interior de una pulpería(Inside a pulpería),Buenos Aires, by León Palliere.
. “Interior de una pulpería.”
. he top of an pasaporte wit te Blanco slogan and te Uruguayan coat of arms.
vii
viiiReading Everyday
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Divisasfeaturing te profile of Rosas and te Federalist slogan: “Federation or Deat! Long live te Federalists! Deat to te savage, filty, scoundrel Unitarians!”
he liberal gauco Jacinto Cielo wirling isboleadorason te front page of an Ascasubinewspaper.
.El Gauco en Campaña, anoter of Ascasubi’s papers, sporting a caracter similar to Jacinto Cielo on its front page.
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A peasant greeting a friend on orseback on te front page of Isidoro de María’s gaucesque paper.
Female students in reading in te Hall for Recess and Reading, Internato Normal de Señoritas, Montevideo.
Male students at te Arts and Trades Scool in Montevideo, circa , painting te Argentine coat of arms and preparing calkboards wit alpabets.
Students at a scool outside Montevideo in learning to write in cursive wit fountain pens.
he covers of two notebooks widely distributed in Uruguay, circa .
he cover of notebook (of ) in J. V. Olivera’s Método de Caligrafía.
A young student saring a book wit is moter, on te cover of Emma Catalá de Princivalle’sEjercicios progresivos de lectura, ortología y ortografía, primer libro.
A scene of reading in te ome.
An invitation to read, on te cover of Figueira’s ¿Quieres leer?
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List of Figures ix
he poetic cover of a notebook belonging to Raudelinda Pereda, from Tacuarembó.
A eroic gauco riding across te grasslands of Uruguay, bearing a flag wit te slogan “Liberty or Deat.”
Juan Manuel Blanes’s representation of wat José Artigas looked like on te eve of independence.
A lesson illustrated wit a print of Blanes’sJuramento de los Treinta y Tres Orientales, depicting te pledge of te group to liberate te Banda Oriental.
he Argentine coat of arms and flag appearing wit te date May on te patriotic cover of gón’sEl mosaico argentino.
he front cover of a Cuadernos Nacionales notebook in te istorical series, portraying te exodus of te Orientales.
he back cover of te same notebook, wit “he istory of independence explained to cildren.”
An exercise in one of Carmen Biasotti’s notebooks, were se repeats “Artigas was te first leader of te Uruguayans.”
A postcard of male students, circa , marcing troug downtown Montevideo.
A postcard of female students, circa , marcing troug downtown Montevideo.
. Students participating in tefiesta de promociónat te Escuela de ndo Grado, Rivera, Uruguay, .
. Lesson on Hygiene: he Corset. Escuela de Aplicación para Señoritas, Montevideo, .