The Company Culture Challenge

Robert Betzel, David PhD Russell

Description

Zappos was broke in 1999 and in 2009 sold itself to Amazon for $1.2 BILLION. How did they do it? Zappos CEO Tony Hsieh says they succeeded then and now because of his laser focus on developing a superior company culture.

The question is, how can YOU do it? This book, The Company Culture Challenge, does more than tell you how. It gives you a step-by-step strategic plan to transform your organization into a high profit leader as you learn how to fully engage your employees and serve your clients so well they can't live without you.

Where did it come from? Sick of ideas and random strategies offered by other authors, entrepreneurs David Russell and Rob Betzel developed this 7-step process to transform any company culture into a team of people who take ownership for making certain clients are happy. And happy customers drive faster growth and higher profits.

Do not wait. This system is a game changer for any leadership team willing to implement it. In The Company Culture Challenge, these two business zealots have done the work for you. Leaders who follow their straightforward step-by-step system will transform slackers into superstars and casual customers into loyal evangelists. This is crucial information for companies of all sizes because customers have more options than ever, and you need them to think only of you.

Sujets

• Entrepreneuriat
• Gestion et management
• Economics
• Business
• Leadership
• Gestion d'équipe

Informations

• Publié par: eBookIt.com
• Date de parution: 21 février 2013
• Nombre de lectures: 0
• EAN13: 9780977165940
• Langue: English

Extrait

The
Company
Culture
Challenge
David Russell and Robert Betzel
Smyth Barnabas Publishing
www.SmythBarnabas.com


©2011 by Smyth Barnabas Publishing and Success With People, Inc. All rights reserved under the Pan-American and International Copyright Conventions.
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This publication is protected under the US Copyright Act of 1976 and all other applicable international, federal, state and local laws, and all rights are reserved. You may give or sell this book to someone else, but not copies of its content.
Please note that much of this publication is based on personal experience and anecdotal evidence. Although the authors and publisher have made every reasonable attempt to achieve complete accuracy of the content in this Book, they assume no responsibility for errors or omissions. Also, you should use this information as you see fit, and at your own risk. Your particular situation may not be exactly suited to the examples illustrated here; in fact, it is likely that they are not the same, and you should adjust your use of the information and recommendations accordingly.
Any trademarks, service marks, product names or named features are assumed to be the property of their respective owners, and are used only for reference. There is no implied endorsement if we use one of these terms.
Published in eBook format by Smyth Barnabas Publishing
Converted by http://www.eBookIt.com
First Printing: August 2011
Design by David Reyes
ISBN-13: 978-0-9771-6594-0
DISCLAIMER: The contents of this Book are intended for general information purposes only. Information contained in this document is not intended to be a substitute for legal advice or to provide legal guidance of any kind whatsoever. If legal advice or other expert assistance is required, the services of a competent professional should be sought.
For additional information visit:
www.SuccessWithPeople.com
www.SmythBarnabas.com
www.InfinityNetworks.net


Praise for
The Company Culture Challenge
“That won’t work here” is so often the reaction of business leaders after reading a book or listening to an expert on improving company culture. Finally, here’s a book that gives a practical, step-by-step guide that will work for any company. Rather than just telling about the cultures of successful companies, the authors help you apply the principles behind their successes to your unique business. For me in my company, this will be a workbook, not just a nice read to adorn my bookshelf.
Rob Morton , President/CEO
Secure Health Plans of Georgia
“The Company Culture Challenge really nails one of the biggest areas of opportunity for businesses today – that of creating a culture where people can thrive. There are many things that go into creating a first class workplace – and culture certainly is one of the key drivers. This book is a great balance of facts, thought leadership and practical examples and exercises to help any business move closer to becoming a world class place to work. Since our greatest asset is our people – putting these principles into action will help move you toward a better culture and ultimately success!”
Arlin Sorensen
Founder and CEO, HTG Peer Groups
CEO, Heartland Technology Solutions
“Finally! A business book tells the truth, and nothing but the truth ("job descriptions are dead")! No hype--just practical, sensible slap-in-the-face new tools and best practices like the team member strategic plan (a job description on steroids). The section on setting high recruiting standards (reminder: you are a full-time recruiter) is worth the price of the book. This will be one of my Top-10 Book Recommendations of the Year
John Pearson
Author, Mastering the Management Buckets, and editor/publisher of Your Weekly Staff Meeting eNews
“The Company Culture Challenge is not necessarily a book that people will read; it is more likely to become a mission they embrace.”
Dave Dias
Chairman, www.PremierLegacyFilms.com
Founder, Time Out Conference
Board Member, InterWest Insurance Services
“At Cisco, culture is not a soft value held by the HR department, it's a hard core set of values that starts with the CEO, John Chambers, and is held by all the employees on our badges in our everyday roles. This book, The Company Culture Challenge, is consistent with what we try to live out at Cisco every day. The result for Cisco and leaders who apply these principles is that when your company has an effective culture it offers true sales value to your customers, your employees, and your shareholders because it demonstrates how you make decisions, provide leadership, allocate resources, and expect accountability.”
Kerry McDonough
Director, US Theatre Small Business Sales, Cisco
“With America’s current economic climate two things are true. One, some companies are going under. Second is, some companies are going to thrive. The companies and organizations that win in the future are going to be those with high levels of culture. Culture trumps strategy, culture trumps economy and culture trumps circumstances. This book is an excellent resource companies need to get right, that’s culture.”
Ray Johnston
President, Thrive Communications, Inc.
Thriving Churches International
Founding Pastor – Bayside Church
“We increased our billable hours by 240 hours in one month by implementing what we learned from Success With People and their Company Culture Challenge program. This is about a $40,000 increase in monthly gross revenue, or about $500,000 a year.”
Chris Pickard , COO
Xylotek Solutions
“At MSP University we teach IT solution providers how to be the best, most profitable players in their markets. One key component of a successful organization is company culture. You can’t succeed without it. We like The Company Culture Challenge because it presents a step-by-step way to move from an unengaged group of people to an on-fire tribe of world changers.”
Erick Simpson , Vice President & CIO
MSP University


A special thanks to our editors:
Brandon Hoye , Jennylin Russell and Jeff Russell
And our very talented designer, David Reyes


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First Deal With Your Addiction
Stage 1
Sisyphus Revisited
Ding-ding! Daniel jerked in his seat, responding to his cell phone alarm and scattering the papers on his desk with flailing arms. Slowly rotating his head towards the wall-mounted clock, he realized it was already midnight. It was the third time this week he would not escape the office before the next day. That brought the count up to seven times this month and it was not even Valentine’s Day yet.
Groggily, on his way out, Daniel glanced at the wood carving tacked above his door: “’ There is no substitute for hard work.’ —Thomas A. Edison.” It was a keepsake from his father, given years ago. With a sigh, he hit the lights and locked the door.
While trying to keep his eyes on the road, Daniel took stock of his situation. Hard work had been what brought him here. He had founded his own small company twenty years ago and was presently one of the premiere local competitors in his field. Now, as the economy started an upswing, he was hiring—again.
Though this was good news, the process had almost become routine for Daniel. It had been two decades and the only two defining factors he could think of for his company were fluctuating employee numbers and his insane work ethic. He felt like Sisyphus, the mythical character, pushing his boulder-of-a-company up a hill, knowing no matter how hard he strained, it would eventually all just come crashing back down again.
Daniel knew the economy played a role in business, but he wanted an economy- proof company. His firm was prone to sinking in good times and bad while he struggled to prioritize his time. He seemed to react to problems that were symptoms rather than implement systems to eradicate the disease that kept his company from growing. He wondered if Edison should have advocated something more than just hard work.
. . .
The prior year had been typical for his business: up and down. His ten employees last February had swelled to eighteen by August and then back down to eleven by December. He hired good people and they left for perceived better opportunities. He hired and fired other people because they were great actors during interviews, but poor performers on the job. Yet throughout the ups and downs, there was one constant: He worked almost all the time. What was the problem?
Daniel tried to come up with new ideas as he drove home in the dark, but his mind was blank except for a deep desire not to live the next decade like he had lived the last one.
He pulled into the driveway and trudged to the door. He went through his nighttime routine and slid into bed next to his wife, Kristy. Thankfully, it was Friday night. He could sleep in tomorrow and be with his family for a bit before getting back to work.
. . .
“Daddy!” An enthusiastic scream woke him in the morning. Daniel barel