Most organizations recognize the impact that both customer and employee satisfaction have on overall financial performance. Actually acting on that information is the hard part. That is the focus of Linking Customer and Employee Satisfaction to the Bottom Line, which focuses on the relationship between customer satisfaction and tangible business outcomes like market share, revenue, and profitability. Intended for advanced service quality managers and marketing researchers with more than a modest exposure to statistical data analysis, this book provides a comprehensive overview of how these data may be related to critical business outcomes. Perhaps more importantly, researchers with mature customer satisfaction systems may use the techniques described in this book to maximize the value of their existing programs. While no technique or methodology can guarantee a strong link between customer satisfaction and key business outcomes, this book can ensure that appropriate scales, variables, and assumptions are used.
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Linking CustomerandEmployee Satisfaction to the Bottom Line A comprehensive guide to e s t a b l i s h i n g the impact of customer and
Derek R. Allen & Morris Wilburn
Linking Customer and Employee Satisfaction to the Bottom Line
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To request a complimentary catalog of ASQ Quality Press publications, call 800-248-1946, or visit our Web site at http://qualitypress.asq.org .
Linking Customer and Employee Satisfaction to the Bottom Line
A Comprehensive Guide to Establishing the Impact of Customer and Employee Satisfaction on Critical Business Outcomes
ASQ Mission: The American Society for Quality advances individual, organizational, and community excellence worldwide through learning, quality improvement, and knowledge exchange.
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