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Informations
Publié par | AuthorHouse UK |
Date de parution | 08 juin 2023 |
Nombre de lectures | 6 |
EAN13 | 9798823083041 |
Langue | English |
Informations légales : prix de location à la page 0,0250€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.
Extrait
BUSINESS MANAGEMENT AND LEADERSHIP BOOK
THE BEST SOURCE GUIDE INTO MANAGEMENT AND LEADERSHIP FOR BUSINESS SUCCESS
ABDI ABDILLAHI HASSAN (MATAN)
AuthorHouse™ UK
1663 Liberty Drive
Bloomington, IN 47403 USA
www.authorhouse.co.uk
Phone: UK TFN: 0800 0148641 (Toll Free inside the UK)
UK Local: (02) 0369 56322 (+44 20 3695 6322 from outside the UK)
© 2023 Abdi Abdillahi Hassan (Matan). All rights reserved.
No part of this book may be reproduced, stored in a retrieval system, or transmitted by any means without the written permission of the author.
Published by AuthorHouse 06/07/2023
ISBN: 979-8-8230-8305-8 (sc)
ISBN: 979-8-8230-8304-1 (e)
Any people depicted in stock imagery provided by Getty Images are models, and such images are being used for illustrative purposes only.
Certain stock imagery © Getty Images.
Because of the dynamic nature of the Internet, any web addresses or links contained in this book may have changed since publication and may no longer be valid. The views expressed in this work are solely those of the author and do not necessarily reflect the views of the publisher, and the publisher hereby disclaims any responsibility for them.
To my parents, my father, Abdillahi Hassan Matan, and my mother Ebado Esse Egeh. They are both dead. I pray to God to shower His mercy on them. I would also like to dedicate to all my brothers, uncles (ANJHKW), aunts, and a large family of Hassan Matans.
CONTENTS
Preface
Acknowledgments
Introduction
1. Business Management
1.1. Introduction to Business Management
1.2. Business Objectives
1.3. General Analysis of Business Management
1.4. What Is a Business Management System?
1.5. Business Management Components
1.6. What Is a Business Model?
1.7. Business Management Pros and Cons on a Local, National, and International Levels
1.8. International Marketing
1.9. Conclusion
1.10. Recommendations and Suggestions
1.11. References
2. Business Leadership
2.1. Differences between Leaders and Managers
2.2. Defining Business Leadership
2.3. Leadership Theory
2.4. Leadership Styles
2.5. Leadership Style Concept
2.6. Business Management and Leadership Pros and Cons
2.7. Conclusion
2.8. Recommendations and Suggestions
2.9. References
3. Marketing Management
3.1. Customer Target Marketing Strategies
3.2. Scope of Marketing
3.3. Overview of Marketing Activities
3.4. Decisions Made by Marketers
3.5. Marketing Strategies
3.6. Marketing Objectives
3.7. Marketing Management Functions
3.8. Development of Marketing Concept
3.9. Marketing Values
3.10. Understanding Customer Needs, Wants, and Demands
3.11. The Five Key Product Levels
3.12. Marketing Plan
3.13. Marketing Mix
3.14. International Marketing
3.15. Marketing Management Pros and Cons
3.16. Conclusion
3.17. Recommendations and Suggestions
3.18. References
4. Consumer Behaviours
4.1. Introduction
4.2. Consumer Orientation
4.3. General Analysis of Consumer Behaviour
4.4. How Consumers Behave
4.5. Consumers’ Behaviour: Pros and Cons on Local, National, and International Levels
4.6. Conclusions
4.7. Recommendations and Suggestions
4.8. References
5. Human Resources Management
5.1. Introduction to HRM
5.2. Background
5.3. Current Forms of HRM
5.4. Functions of the HRM Department
5.5. HRM Objectives
5.6. The Current HR Situation
5.7. Pros and Cons of HRM
5.8. International HRM
5.9. Conclusion
5.10. Recommendations and Suggestions
5.11. References
6. Operational Management
6.1. What Is Operational Management (OM)?
6.2. Production Management
6.3. Trends in PM
6.4. Operation-Linked Market Competition
6.5. Getting the Most from Market Competition
6.6. Operational Strategy
6.7. Advantages and Disadvantages of OM
6.8. Conclusion: How to Improve OM
6.9. Recommendations and Suggestions
6.10. References
7. Financial Management
7.1. Financial Management in Business
7.2. The Concept of Financial Management
7.3. Objectives of Financial Management
7.4. Capital Markets
7.5. Financial Management and Its Functions
7.6. Financial Management Pros and Cons
7.7. International Financial Management
7.8. Conclusion
7.9. Recommendations and Suggestions
7.10. References
8. Business Policies and Strategies
8.1. Introduction
8.2. Objectives for Business Policy and Strategy
8.3. Analysis of Business Policy and Strategy
8.4. Features of Strategies
8.5. How Business Policy and Strategy Apply to Reality
8.6. Developing a Business Strategy
8.7. Discussions Pros and Cons
8.8. Conclusion
8.9. Recommendations and Suggestions
8.10. References
9. Business Communication
9.1. Introduction to Business Communication
9.2. Types of Communication
9.3. Analysis of Business Communication
9.4. How Business Communication Operates
9.5. Components of Communication
9.6. Business Communication Pros and Cons
9.7. Conclusion
9.8. Recommendations and Suggestions
9.9. References
About the Author
PREFACE
This book is for anyone interested in finding out how modern business operations work and the business skills that are required for success.
This book focuses on how to manage or lead a new or existing company which is managed by the founder or one of the company’s shareholders. This book will also benefit people who work for a company which runs another organization or business.
First, business means buying and selling goods or services, trading and exchanging them for money. Businesses can be either profit or non-profit.
Business is all about the growth of a company and making it profitable. Effective management is required to develop and grow a business. Business management can be defined as a group who aims to bring people together to reach the desired goals of the company.
This book can be used by:
• Small, middle, and large-sized businesses.
• Students and lecturers from different colleges and universities.
• Those interested in finding out more about how to lead and manage a business.
• Senior or middle managers who work for public, private, and non-governmental organizations.
• Human resource managers of various organizations.
• People researching trade, business management, and general management.
• Individuals working in marketing and promotion.
• People studying or are interested in economic growth.
A business requires a well-organized support system with a framework for action. Management of a business includes responsibilities such as organizing, planning, and executing the work so that it can operate as a productive system. Tasks can be allocated throughout the company or even be outsourced.
According to Mintzberg (2014), the word management is an English word originating from the fifteenth-century French word mesnager, which is used in the language of the horse. It means to hold the horse in hand or to control horses. It was incorporated into the English language in the seventeenth and eighteenth centuries and became the current word for management. Entrepreneurship is created when the needs and aspirations of people, organizations, and government customers in the market are realized.
Business management is the management, coordination, and organization of business activities. These include the supply of materials, resources, and machinery which deals with innovation, production, and marketing.
In other words, management work is the responsibility of planning, organizing, directing, and protecting revenue sources to achieve the goal of economic growth.
But it is more than that. Management also includes transformation and the exchange of human-made resources, natural resources, human resources, and technology resources. Effective business management facilitates a joint effort of all associated with the company to achieve its goals.
Management functions include the following:
• Organization
• Leadership
• Planning
• Staffing
• Organizational control
ACKNOWLEDGMENTS
I would like to thank the people who inspired me to write this book. First and foremost my wife, Ilhan Abdirahman Ibrahim; my niece, Saynab Mohamed Abdillahi, who edited the book; and my lecturers at Atlantic University. I would also like to thank everyone who contributed to the production and publication of this book.
INTRODUCTION
Working in business management can be exciting, but it can also create new challenges. Although management requires knowledge, experience, and skills that can be learned or gained, there are no specific skills or techniques you can study to become an excellent manager. However, in this book, you can find more information about and tips for managing a business or organization. As a result, you can lead your business or team to greater growth and greater productivity.
Business management is an important issue, both in terms of business operations and personnel management. I trie