Summary of Steve Portigal's Interviewing Users

Everest Media

Description

Please note: This is a companion version & not the original book.
Sample Book Insights:
#1 To design for users, you must first understand users. If you don’t already have that understanding, you must do some form of user research.
#2 The team conducted another study, this time showing users the existing ink cartridges: black rectangles with text-heavy stickers. The users loved the new designs, exclaiming enthusiastically and caressing them. Regardless of methodology, there was no insight to be gained here.
#3 Interviewing is the process of gathering information about users to support the organization when creating products, services, and more. It is a shared goal for user researchers to gather information about users to support the organization when creating products, services, and more.
#4 The term ethnography is sometimes contentious, but it is simply referring to interviewing users. It is a deep understanding of people that informs design and business problems.

Sujets

• Research and development
• Economics
• Development
• Business
• Research

Informations

• Publié par: Everest Media LLC
• Date de parution: 30 avril 2022
• Nombre de lectures: 0
• EAN13: 9781669394921
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

Insights on Steve Portigal's Interviewing Users
Contents Insights from Chapter 1 Insights from Chapter 2 Insights from Chapter 3 Insights from Chapter 4 Insights from Chapter 5 Insights from Chapter 6 Insights from Chapter 7 Insights from Chapter 8 Insights from Chapter 9
Insights from Chapter 1

#1

To design for users, you must first understand users. If you don’t already have that understanding, you must do some form of user research.

#2

The team conducted another study, this time showing users the existing ink cartridges: black rectangles with text-heavy stickers. The users loved the new designs, exclaiming enthusiastically and caressing them. Regardless of methodology, there was no insight to be gained here.

#3

Interviewing is the process of gathering information about users to support the organization when creating products, services, and more. It is a shared goal for user researchers to gather information about users to support the organization when creating products, services, and more.

#4

The term ethnography is sometimes contentious, but it is simply referring to interviewing users. It is a deep understanding of people that informs design and business problems.

#5

The scooping model is a semi-mythical model that some teams use. It assumes that insights will leap out at you, but they need to be collected and analyzed. interviewing customers can help you discover satisficing, which is the tolerance of good enough solutions.

#6

The company that worked with my client began working on the problem of where people used iPods. They had a list of top environments, and they asked us to uncover the unmet needs that people had in those particular environments.

#7

Interviewing is not the right approach for every problem. It is not a source of statistically significant data, and it does not predict future behavior. However, it can be used in combination with other techniques.

#8

Interviewing is a special type of communication that requires practice. It is not a social conversation, and you must learn how to override your social defaults. It is similar to the way police officers, lawyers, and librarians interrogate suspects, witnesses, and patrons, respectively.

#9

Interviewing creates a shared experience for the product development team, which can include researchers, designers, engineers, marketers, and product management. This capacity for empathy is not sufficient to change a culture, but it is necessary.

#10

Interviewing is a technique used to gather user research. It can be used in combination with other techniques, such as identifying key themes through interviews and then validating them quantitatively in a subsequent study.
Insights from Chapter 2

#1

The framework that drives everything for experts is compelling and illustrative. It is in this framework that they find solutions to the problems they face.

#2

The researcher’s role is to find out what’s going on, not to invest in a particular outcome. The people you work with may have their own beliefs about what is going on with people, which makes sense because if there’s enough organizational momentum to convene a research project, someone has been thinking hard about the issues and opportunities.

#3

At the beginning of a project, gather all the team members together and have a brain dump. discuss assumptions, expectations, closely held beliefs, perspectives, and hypotheses. Contradictions are inevitable, and they should be encouraged.

#4

A transitional ritual is to make a small declaration to yourself and your fellow fieldworkers before you begin an interview. If you are outside someone’s apartment or entering their workspace, turn to each other and state what you are there to accomplish.

#5

To learn about the world you’re interested in, you have to be in that world. You can’t bring your own world into theirs. Leave the company logo clothing and accessories at home when interviewing people.

#6