- Advance reader copies
- Targeted endorsements
- Targeted reviews in book trade publications
- Targeted reviews in publications and websites covering crafts, arts, education, personal growth, creativity and lifestyle
- Targeted reviews in major newspapers
- Targeted radio and podcast interviews
- Promotion on author’s website
- Social media promotion
Key selling points:
- New analysis of the creative aspects of custom furniture design.
- Offers a clear path to understanding basic furniture design techniques.
- Discusses the intersection of aesthetics, function, and creativity.
- Advice on how to enhance your design and creative abilities.
- The role of intuition in creativity.
Audience:
- Custom furnituremakers.
- Anyone interested in enhancing their creative abilities.
- People involved with any type of creative design or responsible for creative design.
- Readers interested in the work of Greene & Greene.
- Craft professionals and hobbyists.
- Readers with an interest in artistic self-improvement.
Introduction
The Artisan’s Place in Today’s World
- Defining an Artisan
- The Maker Movement
- Handmade (or Not)
- Workmanship of the Imagination
- Humanizing the Machine
- Thinking Back, Looking Forward
Putting Creativity to Work
- Design Approach
- Form and Function
- Design Approval
- Intuition and Inspiration
Rules of Design
- A Starting Point
- Rules as Training Wheels
- Regulae Stultis Sunt
- Primary Mass
- Dominant Section
- Horizontal Divisions
- Vertical Divisions
- Combination Divisions
Fundamental Principles
- Function as a Restraint
- Designing with Gravity in Mind
- Perceived Strength
- Negative Space
- Positive Space
- Legs and Visual Weight
- Examples from Greene and Greene
Using Your Imagination to Design
- Design DNA
- Ask Is the Answer!
- Expanding the Scheme
- Sources of Inspiration
- Finding Inspiration
- Creativity and the Hazards of Technology
- Daydreams
- Examples of Inspiration and Imagination
- Consider Context
Establishing a Style
- First Steps
- Expose Yourself!
- Natural Style
- Trends
- Restyling a Misstep
- Overstating a Design Feature
- Striking Out
- Outrageous Statements and Cheap Thrills
- Successful Rebellion
Learning by Discerning
- Reproducing Your Inspiration
- Lessons from the Thorsen Sideboard
- Rethinking Your Own Work
- Exercise in Comprehension
- Getting to the Essence
Putting It All Together
- Taking Off the Training Wheels
- Approaches to Design Rules
- When to Say Goodbye to Rules
- Intuition as a Filter
- Staying Focused and on the Path
- Confidence in Your Work
- Importance of Portfolio
- Be Careful What You Ask For
- To Do What We Do